As part of the IHG WPP Global Client Team, led some of the first brand work for InterContinental Hotels & Resorts in recent years.
We invited our audience in an immersive & multi-sensory journey through a collection of stories, using guests & the hotels as a (literal) doorway to explore themes with universal emotional appeal, such as Fascination, & Empathy.
This unique approach led to results:
• 1 Million+ Podcast Downloads – preview the “Fascination” episode on Spotify
• Top 10% Performance of all Ads in the US. (Milliard Brown Brand Lift Insights. Jan 2017)
Sampling of work displayed, includes:
• Case study
• Anthem film
• “Fascination” film, & animated illustration
• Digital content hub
• “Empathy” film, & animated illustration
• “Worldliness” film, & animated illustration
• Out of Home
Key contributors: Frederic Bonn, AJ Scherbring (creative), Monica Victor (production); production co: m ss ng p eces + director Tucker Walsh (“fascination”), Smith Design Office + Greg Betza (animations/illustrations), Frédéric Lagrange (photography-OOH)
