Quickly following a successful competitive pitch, re-launched the William Hill brand in key U.S. markets via an integrated advertising campaign.
Sampling of work displayed, includes:
• Two TV / video spots developed under intense timing, budget, & resource constraints. Complementary launch pieces communicate the 85-year heritage & trust of the brand (in the UK), & the keen anticipation only sports can bring to the start of something big
• Digital & OOH extensions
• Brand identity highlights
Key contributors: Alex Booker, Philip Sicklinger (creative), Jacob Vogt (production), Andrea Schulz (strategy); production co: Rakish + director Marc Forster (“countdown”), Psyop (“heritage”)
